JUICE JONZE

In a genre built on catchphrases, Lovebug Starski is often credited with creating the most enduring of them all. The rapping DJ from the Bronx helped coin the phrase "hip-hop" when the culture was still in its infancy, during the late '70s.

Along with early DJ partner DJ Hollywood, Kevin "Lovebug Starski" Smith pioneered party-rocking and rapping, while simultaneously DJing, at such Bronx hot spots as Disco Fever, long before hip-hop would become a household word.

by Rodney Carmichael- NPR